The Blue Cross Story

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The Blue howtoopenaconsignmentshop.com Cross and Blue Shield Association is the largest private well being insurance technique in the United States (such as Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered well being care coverage to over 88 million men and women in 2003.

For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon right after taking the job, he created a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, around blue cross blue shield of georgia the very same time that Kimball was generating his plan, the Blue Shield idea was becoming well-liked in the eastsidebodyandskin.com lumber and mining camps of the Pacific Northwest. Critical injuries and chronic illness were frequent among these workers who were in very hazardous and harmful jobs.

Their employers saw the require to offer medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical needs of the workers. These programs would later become what is identified as the Blue Shield Plans.

As for the cross symbol, it was 1st employed in a 1934 advertisement for the Hospital Service Association, which later became identified as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Organization secretary E.A. van Steenwyk to create a poster that included a blue Greek cross. Van Steenwyk utilized the symbol to determine his company's wellness plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that health plans around the country met specific standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.

The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the very first official Blue Shield strategy was founded in California that very same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service plan.

It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans named the Connected Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became a single of the most familiar symbols in America.

To show you how big it has grow to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed wellness care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.