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Aus Salespoint

If you're an emerging business with the subsequent wonderful product, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial businesses at an early stage - shelled out more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an easy process. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the right investors. This improvement-stage organization is tapping the smoking cessation market place with a special tobacco-free, nicotine-totally free smoke called Bravo, which has the look of a standard cigarette and burns like tobacco, but is actually created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it might be too soon to approach huge venture capital firms, however time to move beyond networking with family and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the real investment opportunity," stated Torigian. So how do organizations like Safer Smokes attract their angel?

• Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors favor businesses that are most likely to show positive money flow within their 1st 18 months, so getting these sorts of statistics about your market can be an incentive.

• Match the business program objectives to the angel's danger tolerance. Investors want to know the product or service will be special and well-cultivated. Safer Smokes has a patented resolution that organization officials say will "affect the landscape of the wellness care industry." idea angels