Contextual Marketing

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There are many methods people can make income on the web. From contextual homepage backlinks selling goods to advertising. In this write-up I am going to explain the concept of contextual advertising.

Initial I will explain what contextual advertising is. Contextual marketing implies the advertising of merchandise on a site according to the content the page is displaying. For example if the content of a website was data on a Ford truck then the advertisements would be for Ford trucks for sale, or Ford servicing etc. It picks up the words on the page and displays advertisements that are related to these words. Then when someone either performs an action or clicks on your page you will get paid.

Who can use contextual advertising on their website? Any one with content material. Genuine content material. Meaning not links or images but word content. There are many organizations out there that offer you contextual marketing applications. Some of the big ones contain Yahoo and Google. Even though Yahoo contextual marketing is at the moment only open to US publishers.

Contextual advertising programs sometimes have strict policies that need to be adhered also. Lets take Google as an example. As talked about above Google advertisements can only be backlink building service placed on pages that have content on them. The most critical rule when making use of contextual advertising is DO NOT click on your personal ads. Google has terminated numerous publishers accounts due to this rule not being followed and have gone to court numerous occasions with regards to this click fraud.

Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for your website or it can pay for a lot much more. There are several men and women that are creating thousands a month from contextual marketing. It all depends on the amount of site visitors your internet site has and the manner in which you place the advertisements on your page. If you spot them in prominent locations on your pages link building seo then you can count on to earn more.