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Facebook Marketing Tips for Business

Many business executives recognize the value of marketing on Facebook and also have taken the first step by creating a Facebook Fan Page for their business. But after the page is made, many CEO's drop the ball and do not take full advantage of all that Facebook has to offer for his or her business. So, we have compiled a summary of marketing strategies for business people.

Posting on Other Business Pages

Facebook Fan Pages have become a location where Pages can post and update on other Pages. In "Page" mode, you can like and comment on other pages. In Page mode you can write on the profiles of your friends. Wall posts aren't in chronological order, and that we do not really have lots of control around the posts on our Pages. What's promising as a Facebook admin is that you can "view" your page in chronological order. To do this under "wall" click "admin view". This helps you to definitely organize your personal page by viewing it within the order that is easiest to know and manage.

As you are in "page view mode", if the name of the page is not your real name, as is the case with most fan pages (they are the name of the business), it is important to add an identity to your post. If you are commenting on other fan pages, go on and sign off at the end of your comment having a dash as well as your name. This can help to add an individual touch to your posts and improves your engagement factor.

Consider the way you are finding. Are you at the competitors' pages due to self-serving agenda or are you currently there to contribute? We recommend that you do much of your networking in a business industry that isn't the same as your company (a non-competitive industry). You are able to post around the pages of businesses that are associated with yours, although not your competitors. You can find more results that way.

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Prevent Spam on your Own Page

Many business people have noticed that, at times, their competitors will spam their page. Facebook now has spam filters which you can use to curve this. To be able to access and utilize Facebook spam filters, you'll find it under "edit page" and it enables you to load keywords which are put into the spam filter which means you, as the admin, can automatically filter posts. This is located in "admin view". Comments appear in a light color which many people have said is much more hard to see, however, it continues to be very helpful.

Notifications can be by email or you can turn that off by clicking "edit page". This is helpful because as you get new fans or comments you will get notifications.

Marketing Tips

1. Photo Strip towards the top of your Page.

The photos at the top of your page would be the five photos that are the most recently uploaded. You are able to delete them by clicking the X in the right hand corner of each page.

The "Photo Strip" at the very top acts like a photo viewer and also the photos appear so the viewer does not lose their place when looking at photos. Have some custom graphics made for the top 5 photos in your page. They may be 970 x 680 pixels. We recommend that you leave white space around the perimeters from the photos. FB will shrink these to a 97 x 68 thumbnail. Use images with a call-to-action such as "click here", "find out more", "get details", or "free download". When visitors click on that image, the image will appear. In the description of that image, put details and a call-to-action with a link or your telephone number so visitors can easily contact you.

2. Links across the left-hand section of your Page.

Reset an order of your links around the left-hand side of the Facebook Page. If you have more than 7, you will see a "more" link and after that you are able to drag and drop those links. Place the "landing tab" at the end that is often a "welcome" where visitors land. By doing this when they go to your welcome page, all your links will be expanded and they can see your whole listing of all of your links across the left-hand section of your page.

3. Take advantage of Facebook iFrames by adding interesting content.

Facebook uses iFrames and although it is a little more complex, it provides you with the ability to add images, videos and opt-in boxes along with a call to action. You can have a whole page designed by yourself site after which post that inside your iFrame within your Facebook page making that your custom landing tab. Additionally, you can take Facebook ads out and drag them specifically to landing pages and links in your Facebook page. This gives the ability to test different promotions while offering. You can experiment and test together with your different offers on different iFrames links on your page.

4. Updates feature offers the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You can send all your fans updates. Each one of these communications go into "other". On the top right-hand corner of Facebook, you will see a place called "Unread Updates". This is valuable real-estate so that if you are using "updates" more frequently, you will get your fans interested in your fan page. For those who have a really active post on your wall, you are able to take that exact link and add that into the "updates" so that your fans will see that on top right-hand corner of their page. By utilizing "updates" you will have free ads for yourself and it appears on top right-hand corner of the fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Studies show that As much as 90% of the fans don't return to your page after they click the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you are able to still be visible to your fans and engage them in order to "remind" them about your business and increase people to your main site, which after all, happens in increasing your main point here.

Your fans can easily see your content within their news feed. However the question is "how do your get your content visible in your fan's news page?". Facebook uses a very complex algorithm (called "edge rank"), so we have no idea precisely why some posts show up in news feeds and some do not, but we do know what can improve your visibility in your fans' news feed.

Tips to improve your visibility in your fans' news page include:

   Post before noon inside your time zone.
   Post One to two times a day. Do not over post. Some companies import tweets and "over post". This can hurt your "edge rank", (the algorithm that Facebook uses), which can ultimately result in you showing up much less inside your fans' news feed.
   Use questions.
   Keep posts short and straightforward.
   Be personal.
   Use other's content. Include photos, videos, and links. Make your own strategies to increase your visibility in news feeds.

By utilizing these pointers, you can increase visibility on Facebook and engage more fans.