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If you are an emerging firm with the subsequent wonderful product, at times you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nonetheless, is not an simple process. Safer Smokes Inc. is a single company that understands the challenge of attracting the appropriate investors. This development-stage organization is tapping the smoking cessation market with a exclusive tobacco-cost-free, nicotine-cost-free smoke referred to as Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be also soon to approach huge venture capital firms, but time to move beyond networking with household and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the genuine investment opportunity," said Torigian. So how do firms like Safer Smokes attract their angel?

• Have a clear-cut target market for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors favor firms that are likely to show positive money flow inside their initial 18 months, so getting these sorts of statistics about your market place can be an incentive.

• Match the company strategy objectives to the angel's threat tolerance. Investors want to know the product or service will be exclusive and nicely-cultivated. Safer Smokes has a patented resolution that company officials say will "impact the landscape of the wellness care industry." company formation