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Writing articles is often done by ghost writers, as well as many other works such as book, screenplays and eBooks. Knowing how to ghostwrite by using SEO, or search engine optimization, is primary for those who write articles and eBooks. It really helps the writing to "get found" by search engines. And SEO for Google is paramount in todays' overcrowded but Google-dominated search market. However, you shouldn't only optimize for Google - even Google itself frowns deeply on that!

Mostly, you need to optimize for keywords. When writing anything, especially a website, with Google in mind, you must keep your keywords down to about three at most per page. And try not to overuse any keywords in your text copy. Google wants the page to have reader-oriented info, not search engine-oriented info. So bear in mind your readership when you're having your text copy ghost written, as it needs to not be overstuffed with any of your keyword phrases.

It's best to use bold and large type font for your main keyword phrases, only once per phrase if possible, on your text page. Then have the rest of your page written naturally, for the readers who will be going over it carefully. Lead them down the page with your offers of service. It can also help to use a form on your page where your readers can submit info and ask you for a free service, such as a white paper or other free document. Your ghost writer should be able to input such a form on your website.

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